Client Project
Wax Poetic
For Wax Poetic Candle Bar, I designed a coordinated collection of flyers and customer information cards to support the in-store candle-making experience. The materials guide customers through scent selection, explain each step of the process and provide helpful information while they wait for their candles. Using the brand’s neutral color palette, expressive typography and hand-drawn illustrations, I created an inviting and easy-to-follow system that remains visually consistent across every printed piece.
Role
Graphic Designer
Deliverables
Print Ready; Flyers, Cards
Tools
Illustrator, Indesign, Photoshop
01
Piece 01
Flyer
A print-ready, double-sided flyer designed within Wax Poetic’s established branding. The front-and-back layout uses clear visual hierarchy, guided prompts and writing space to lead customers through each step of the candle-making experience.
02
Piece 02
Card
A print-ready, double-sided customer card designed within Wax Poetic’s established branding. The front explains candle set times, while the back connects customers with local dining, shopping and attractions through QR codes.
